Author: Sandi Poreda

White dog in front of brick wall

And… here we go!

Florida Public Relations Pro Launches New Firm
~ Ita��s not just another PR firm – promise. ~

Tallahassee, FL a�� Veteran Florida public relations professional Sandi Poreda, APR, today announced the launch of her new communications firm, Bulldog Strategy Group. The firm is headquartered in Floridaa��s capital city and specializes in the under-served field of litigation communication, as well as crisis communication training and response.

a�?Ia��m excited to plant a small but meaningful flag in the landscape of the public relations industry,a�? Poreda said. a�?Bulldog Strategy Group strives to be exactly what our profession needs – smart, honest and tough.a�?

A nationally accredited public relations professional, Poreda has more than a decade of providing strategic communications counsel to organizations and clients. As communications director for former Attorney General Bill McCollum, Poreda was directly responsible for the communication of complex and sensitive legal issues to the media and public at large.

So often, public relations takes a back seat when a legal case is in process, and if a client wins a lawsuit but damages its reputation in the process, the damage may be irreparable. Litigation communication can help a client protect their reputation, brand and audience relationships in tandem with a successful legal strategy.

a�?This specialty service area gives Tallahasseea��s legal community the opportunity to provide added value for their clients,a�? Poreda said. a�?Traditionally, attorneys and public relations professionals are polar opposites, but we know that good communication and successful cooperation benefits everyone, especially the client.a�?

In addition to focusing on litigation communication, Bulldog Strategy Group specializes in crisis communication training and response. Poreda has extensive experience managing crisis scenarios, from natural disasters to internal disruptions, and she emphasizes the importance of planning ahead. Crisis communications services include the development of a customized crisis communications plan, scenario-based training, media training, media relations and direct crisis management.

a�?Sandia��s range and depth of experience will serve our community well,a�? said Sarah Bascom, president of Bascom Communications and Consulting, LLC.

Poredaa��s firm also offers a full range of public relations and marketing services, including target audience identification, message development, copy writing, social media management, media relations and special event coordination. For more information about specific services offered and a range of industry information, please visit

Thank you written sparkler

TYFBA (Thank you for being awesome)

As we embark on this brave new adventures, there are many thank yous that we owe to our friends and colleagues for their support. We’re blessed to be part of a community that is supportive, talented and kind – without you, this would not have been possible.

A special thank you to Ashley Daniell Photography and TREW Media for the lovely photos featured here on this site, and to LAT Consulting for the graphic design and website design and development.

Thank you to everyone who had coffee, shared advice, made recommendations and poured wine over the last several months. We appreciate each of you immensely. Look what you’ve helped create! 

commuter waiting for a train on the station platform

This Will Be Our Year

I’m not big on resolutions, because I’ve always thought that if it’s good enough to focus on for a year, it should be a permanent part of your life. But when you’re starting a new year with a new (ad)venture, it seems like the right time to identify a few priorities that will help shape the next 12 months.

  1. Cultivate relationships. This year, I will try to use technology as a tool to support my relationships, instead of using it as a shortcut. Sure, sometimes texting or Facebooking is acceptable, but I want to use these options as a way to start more meaningful conversations. I want to take the time to really talk to people, and listen more. I will stop interjecting before people are done talking
  2. Try things that are scary. I want to really get outside of my comfort zone this year. I like stability a lot, but maybe I’m missing the next big challenge, or opportunity. I want to search out the unexpected and push myself to try new things (start a new company: check.). I’m not talking about setting off on a Wild trip, although my husband does (unfortunately) seem interested in the prospect of hiking several hundred miles at some point. Whatever happens, this will not be the year of normal.
  3. Read more good writing. Iron sharpens iron. I want to read more things that are funny, things that are smart, things I don’t agree with, things that make me think, things that will inform me — anything written well. I want to read with real hunger, and I’m not just saying that because some of my favorite blogs are cooking blogs.
  4. Plan less, do more. I’ve got to spend less time thinking about things I want to do and actually do them. This means less time Pinning. This year I will cook, reorganize, craft, create, decorate. I will pitch fearlessly. I will work with people I care about doing things I think are important. I will learn how to say no to let me say yes to things that really matter.